JoJo Siwa became a teen superstar after her enormous, vibrant bows grabbed the Internet by storm. At the age of 16, this YouTube sensation has amassed a net worth of $12.0 million, and it is continuing to increase in 2019.
She is wealthy, though, thanks to a vast empire of other businesses in addition to her YouTube popularity. JoJo Siwa’s net worth serves as an example of how to profit from Internet popularity that goes viral.
Dance Moms provided JoJo Siwa with her Big Break
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Joelle Joanie “JoJo” Siwa was born on May 19, 2003, in Omaha, Nebraska, to chiropractor Dr. Tom Siwa and dance instructor Jessalynn Siwa. Siwa and her mother gained attention when they both took part in the dance reality series Dance Moms.
On Abby’s Ultimate Dance Competition season 2, Siwa first placed among the top five competitors. She eventually submitted an audition for Abby Lee Miller’s ALDC dancing contest, and in 2015 she was chosen, making her debut on Lifetime’s Dance Moms.
After season 6, JoJo quit the show and has made significant progress since her days as Abby Lee Miller’s protégé.
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Siwa Became a YouTube Trend
JoJo transitioned to a music profession in 2016 and posted songs on YouTube. Her two singles, “Boomerang” and “I Can Make You Dance,” the former of which gained popularity for its anti-online bullying music video, were released.
She followed up her initial triumph with the multi-city globe tour D.R.E.A.M. The Tour.
On her main YouTube channel, Siwa’s popularity has increased to almost 10.3 million followers. There are over 3.76 million subscribers to her vlog channel.
Like the majority of YouTubers, I also make a sizable income from the site’s advertising. That brings JoJo’s anticipated YouTube revenue from her main channel alone to around $2.5 million a year.
And YouTube isn’t the only place it exists. She may get between $17,000 and $29,000 every post because of her 8.8 million+ Instagram followers.
Here is how JoJo Siwa stacks up against similar YouTube sensations.
YouTuber | Net Worth |
JoJo Siwa | $12.0 million |
PewDiePie | $30.0 million |
Colleen Ballinger (Miranda Sings) | $8.0 million |
Jake Paul | $19.0 million |
Logan Paul | $19.0 million |
Millions are Paid for Siwa’s Bows
Without her trademark huge side ponytail in a giant bow, JoJo Siwa is virtually unrecognizable. It’s hardly surprising that many of her followers, like North Kardashian of the Kardashian family, would want to emulate her look.
JoJo gives her fans what they ask for. at a sweet $9.99 each.
If you desire a bow like JoJo’s, you may purchase it from her exclusive line, which was introduced at Claire’s in 2016. She sold more than 40 million units in 2018, generating sales of over $399 million. We can only speculate about JoJo’s share of those millions.
She has further developed her brand by offering promotions, selling accessories, books, dolls in her likeness, and clothing at Target, Payless, and Walmart.
It is unknown what percentage of all of her enterprises’ sales went to her. Therefore, according to analysts, her net worth may be significantly greater than $12.0 million.
Siwa Lives in a Crazy House
Siwa has become a star in her own right since Abby Lee Miller failed to see her potential. JoJo, who has a contract with Nickelodeon and has teamed with several companies, has eclipsed Maddie Ziegler as the most successful Dance Moms alum.
JoJo was only 14 years old when her quick ascent to stardom made her wealthy enough to purchase her own home in Los Angeles.
The mansion has appeared in several of her YouTube videos, and each time, viewers are in awe of the rainbow-glittered alternative universe that it represents. Not a single wall or surface in the home is without a picture of JoJo.
A life-size pillow of herself, mannequins dressed in her neo-unicorn-esque fashion, candy and claw machines, a unicorn bed with a slide, neon signs of her catchphrases, a merch area, and her bow collection are some of the other decorations in her house.
Even her car resembles her house, bearing her likeness on the outside and being embellished inside.
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