Kourtney Kardashian recently got into trouble after launching a new pineapple gummy under her vitamin and supplement company, Lemme Purr. According to the reality star, the candies have been curated to improve probiotic health and increase pH levels by enhancing the freshness and flavor of v*ginas.
On Instagram, the KUWTK alum shared a promotional video for the gummies. “Genuine pineapple and vitamin C are combined with the power of clinically-studied SNZ 1969TM probiotics to address vaginal health and pH levels that encourage freshness and flavor,” she says.
Kardashian can be seen sleeping on the floor, surrounded by CGI cats, while munching on a yellow-colored pineapple gummy in the video. Several social media users chastised the media personality for her latest venture shortly after it was announced. A Twitter user, @/GrammaToody, criticized Kourtney Kardashian for allegedly pushing the idea that natural women “aren’t good enough,” and referred to the Kardashians as “nitwits with money”:
Kourtney Kardashian began her wellness career by launching her blog Poosh in 2019 and then releasing a line of health supplements called Lemme the following year. The divisive gummies are the latest addition to her vitamin supplement line, which will be available around Valentine’s Day.
Kourtney Kardashian’s latest gummy launch has been criticized by experts
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Kourtney Kardashian’s wellness gummies sparked immediate backlash on social media, with some women’s health experts advising against using them. Artificial items relevant to women’s health, according to Dr. Melanie Bone, an OBGYN and member of Daye’s medical board, a gynecological health research and development firm, should be used with caution:
“Brands should not try to promote fabricated anxieties imposed on women and AFAB [assigned female at birth] people.”
She went on to say that while the Lemme Purr gummies contain probiotics, which help promote the health of the organ’s flora, other ingredients, such as pineapple extract, are “less credible”:
“There is no evidence to suggest that you can or should change the flavor of your va*ina.”
The doctor believes that using scented antibacterial sprays and douches is unnecessary because the female organ is capable of “self-cleaning”:
“The pH balance of your v*gina, whether acidic or basic, is critical in determining its health. These perfumed items should be avoided because they may disrupt the normal pH level of approximately 4.5 in the v*gina, increasing the risk of infection.”
London-based Dr. Anita Mitra, a gynecologist, and researcher with a Ph.D. in the v*ginal microbiome, took to social media to explain why she would not buy celebrity-endorsed probiotics. She claims that probiotics are “not a panacea for health,” and that the terms “probiotic” and “microbiome” are more than just “nice marketing jargon.”
Dr. Mitra continued by stating that there is no scientific evidence that everyone requires a probiotic:
“Don’t try to fix what isn’t broken.”
She went on to say that, while there are many other types of probiotics, she would not recommend Kourtney Kardashian’s brand:
“The marketing for this gummy claims that it has been ‘clinically examined.’ Warning: this probiotic has not been extensively researched in terms of v*ginal health. There are a few more varieties that have received more attention.”
The doctor also advised women to seek advice from a healthcare professional rather than a celebrity about their concerns. Mitra also claimed that Kardashian’s merchandise was “anti-feminist”:
“It’s an anti-feminist statement. Anyone who advises you to change the taste or smell of your vulva or v*gina is a supporter of patriarchy. And while we’re at it, let’s stop using the cat emoji to refer to our anatomy.”
Dr. Mitra also spoke with the Daily Mail about the gummies, calling the product “problematic”:
“It’s a challenge. I appreciate that the celebrity in question is unfamiliar with vaginal health and probiotics science. However, it is disheartening to see a woman shame other women into buying a product by suggesting that they improve the scent and flavor of their v*gina in 2023.”
Dr. Brooke Vandermole, an obstetrics and gynecological doctor renowned for sharing her opinions on women’s health on her social media, also told the outlet that there is “no substance” to Kardashian’s notion that the gummies “target” wellbeing.
“There is no credible scientific evidence that consuming probiotics has any positive impact on a healthy individual who does not suffer from recurring illnesses.”
She stated that probiotics can contain “any number of different bacteria,” and we have no idea whether the bacteria in Kourtney Kardashian’s supplement “have been evaluated and demonstrate any effect, or that when taken orally, they will even reach the v*gina.”
Dr. Vandermole also denied that pineapple gummies could improve “freshness, odor, and taste”:
“Every v*gina has a distinct scent and flavor that varies depending on your menstrual cycle, activity level, and diet. Discharge odor is important for v*ginal function because it indicates a healthy balance of bacteria in the v*ginal microbiome.”
Kardashian’s merchandise, according to Dr. Vandermole, is “misogynistic and anti-feminist”:
“It is completely patriarchal and anti-feminist to imply that v*ginas are dirty or unsanitary simply because their natural odor does not conform to the ideal presented by mainstream media and p*rn.”
She also claimed that Kourtney Kardashian’s gummy promotional advertisement was “crude and vulgar,” demonstrating that the developer was more concerned with “the perception of the person engaging with the v*gina-owner” than with the customer.
According to the doctor, the advertising led to “the objectification of women” and turned them into “s*xual objects” by “depersonalizing them from their genitalia.”
Vandermole went on to say that celebrity endorsements are a “risky area” because there is “little control” over the items’ content and what they claim to be capable of doing for the buyer.
“Some areas of the business are not subject to the same kinds of inspection that a drug would be, so it is impossible to tell how much study has gone into the substances that supplements and probiotics include. Celebrities frequently have no idea what real-world value the items have and will associate themselves with a product because they like the marketing.”
As internet comments continue to pour in, it’s unclear whether Kourtney Kardashian will address the reaction to her product and the ongoing criticism in the coming days.
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