Mikayla Nogueira is well-known for sharing creative cosmetic tutorials on TikTok and Instagram. Nogueira has over 95K followers on her personal Instagram account, 850K followers on her beauty Instagram page, and 4.5 million followers on TikTok. Nogueira doesn’t yet have a YouTube channel, but she intends to do so soon.
There is no other makeup artist like Nogueira. She leads her followers through unique makeup rituals created in her New England apartment while speaking with a thick and endearing Boston accent.
Where was Mikayla Nogueira born? Ethnicity, Nationality, Family
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In a little Massachusetts town on June 13, 1998, Mikayla Nogueira was born. Alongside her older brother, she grew up. Nogueira periodically updates her personal Instagram feed with pictures of her family. On June 17, 2018, she shared pictures of her brother and father with the caption:
“Typical picture of my dad and I. He has no idea how to pose. Though I’m pleased I’m with you, happy birthday and Father’s Day. In the second photo, you can also see my brother since sometimes he’s a cool person.
When the US was struck by the coronavirus epidemic in March 2020, Mikayla and her mother found themselves stuck at home with a lot of free time. The mother of Mikayla, a teacher by trade, wished to carry on imparting knowledge to her pupils while abiding by coronavirus laws.
Although Nogueira suggested it, her mother had no idea how to use TikTok. As a result, Mikayla set up a TikTok page in her name and guided her mother through the platform’s nuances. The first movies on the page were instructive films about the homestead.
Mikayla Nogueira accidentally found her wildly popular acne concealer makeup technique
When Mikayla was 10 years old, she bought Avon makeup from a mother’s friend and that is when her passion for beauty began. She began with straightforward beauty regimens and gradually improved her skills in all areas of makeup.
Instead of using makeup as a means of gaining notoriety, Nogueira describes it as an art form. Her affinity for makeup began years before she became well-known online, as can be seen by taking a look at her personal Instagram page. Her beloved Dodge’s personalized license plate says MAKEUP.
Although Mikayla is not opposed to imitating other people’s makeup styles, she is equally skilled at creating her own. Mikayla had a terrible case of adult acne shortly after turning 21. She searched the internet for a makeup-related answer but couldn’t find one, so she decided to design one. Mikayla revealed to the For You Podcast that she came up with a fix accidentally:
“As my acne continued to worsen, I thought, “I can’t deal with this anymore. I simply began covering it with concealer. One day, I simply let it dry after forgetting to blend it out and leaving it in place to sit. As I started to apply my foundation, I became aware that it appeared as though I had no acne at all. Did I just invent something here, I wondered.
Nogueira had created something, but it needed to be improved before she could introduce it to the public. She uploaded the video to TikTok when she had mastered the three steps, and it quickly gained popularity. The initial routine’s popularity was aided by media outlets and beauty experts.
In The Know quoted Mikayla as saying, “For much of my life, makeup was what I wanted to feel happy, to experience a sense of love.”
Mikayla Nogueira is brutally honest about cosmetics
Mikayla’s strong Boston accent is the first thing you hear when you listen to her. She initially felt uneasy about it, but when she learned that the majority of her followers adored it, she began to feel confident about it. Nogueira faced some criticism, but the cheerleaders overpowered the critics.
She told Elite Daily, “That was a bizarre time for me because I didn’t feel comfortable with my voice, and then a lot of people were like, ‘I love the way you spoke.’ That’s a good thing that ended up occurring.
According to Mikayla, residents of Massachusetts tend to be direct with their thoughts and emotions. The majority of beauty influencers are following the trend of overselling a product to win over the brand’s favor. However, Nogueira isn’t afraid to criticize a subpar product.
She was warned by others that brands would blacklist her if she continued with her straightforward approach, but she stayed loyal to herself, and the reverse happened. Brands welcomed her because they valued her candor.
You don’t require this. Mikayla gave the Zero Pigment Foundation by Becca Cosmetics a bad rating. The following day, she received a call from Becca Cosmetics asking if she wanted to join their PR list. On the For You Podcast, Mikayla outlined the benefits of her candor for businesses:
Every time I’ve posted a video where I criticize a product, the brand has personally gotten in touch with me, asked what I didn’t like about the product, apologized for my bad experience with it, and then asked if they could send me a PR package. Brands desire a positive working connection with you.
She started to Elite Daily that “Brands desire honest reviews.”
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