The expected exodus from Nike Golf’s sponsorship roster appears to be taking shape, with Jason Day leading the way. Nike has sponsored the Australian since 2017.
On Monday, January 1, Jason Day became the first PGA Tour player to be sponsored by Malbon Golf. Sean Martin, a writer with the PGA Tour press agency, broke the story.
“A new year calls for fresh gear. Jason Day, a former Nike ambassador, will be the first Malbon ambassador on TOUR,” Martin said on X (previously Twitter).
Nike supports a diverse group of athletes who are among the finest in the world. Tiger Woods is the most notable example, having been sponsored by the corporation since his professional debut in 1996.
In addition to Jason Day, other notable PGA Tour players in the Nike collection include Rory McIlroy, Tony Finau, and Tommy Fleetwood. Nelly Korda is a standout on the LPGA Tour, while Brooks Koepka plays in LIV Golf.
Jason Day inked a sponsorship agreement with Nike in 2016, which became effective in January 2017. The terms of the agreement were not released, although ESPN stated at the time that Day (the world’s top golfer at the time) would make $10 million every season.
Malbon Golf is a new firm, having been established in 2017. It describes itself on its official website as a “lifestyle brand inspired by the game of golf.” It was founded by Stephen and Erica Malbon. The Los Angeles-based startup has worked with FootJoy, TaylorMade, and Nike.
What Jason Day’s 2022-2023 season was like
Jason Day has 13 PGA Tour victories, including the PGA Championship in 2015 and The PLAYERS Championship in 2016. At the time, he was ranked first in the world.
After the 2018 season, the Australian has gone five years without a PGA Tour victory. In 2023, he returned to the winner’s circle by winning the AT&T Byron Nelson. This competition was very meaningful for him because it was his first victory on the circuit (2010).
The 2022-2023 season, however, was a career renaissance for Day, and not just because of his triumph. Another 12 Top 25 finishes followed for the Australian, including seven Top 10s and a second-place result at The Open Championship.
He was not the same in the remaining three majors, finishing T39 in The Masters and missing the cut in the PGA Championship and US Open. Despite this, he finished in the Top 50 of the FedEx Cup and in the Top 20 (19th) in the Official World Golf Ranking.
Day finished the season by competing in and winning the Grant Thornton Invitational, an unofficial event co-sanctioned by the PGA Tour and LPGA Tour.
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