Tiffany & Co. has announced that BTS’s Jimin will be their newest brand ambassador. Jimin, who was recently named Dior’s global envoy, will now be adding another high-end brand to his resume.
Jimin’s collaboration with Tiffany will begin soon, with a commercial campaign starring the Serendipity singer set to debut later this year. As Tiffany & Co.’s newest brand representative, Jimin will be responsible for marketing the brand’s products as well as participating in various advertising campaigns and brand events.
An excerpt from the formal contract follows:
“In upcoming advertisements, Jimin will demonstrate his unique approach to jewelry dressing by wearing classic Tiffany & Co. designs.”
THE JIMIN PARK
BRAND AMBASSADOR DIOR GLOBAL AMBASSADOR TIFFANY & CO. pic.twitter.com/yNbfoEmpwJ
March 2, 2023 — JIMIN VOCAL | threads & analyses (@PJM vocal)
Jimin was photographed wearing one of Tiffany’s ‘Lock’ bracelet designs, which include half pavé, complete pavé, and diamond embellished styles.
Jimin of BTS is the new Tiffany & Co. brand ambassador
With BTS’ Jimin being named the new Tiffany & Co. brand representative, his ‘It boy’ status has certainly grown. Both Jimin and the company have expressed excitement about their collaboration and are eager to get started. Jimin mentioned the following in his remark:
“It’s an honor to work with Tiffany and to represent the ideals of a company that values design, creativity, and craftsmanship.”
Alexandre Arnault, Tiffany & Co.’s Executive Vice President (Product and Marketing), triumphantly announced the company’s newest addition in an equally moving message:
“We are thrilled to welcome BTS’s Jimin as our newest house representative. He embodies Tiffany & Co.’s vigour, flair, and sense of innovation. We are excited to share our upcoming initiatives with him, which will launch later this spring.”
BTS’s Jimin has a clear global impact, and his collaboration with Tiffany & Co. as their new brand representative is expected to boost the brand’s social image even further. Jimin was also named a Dior global envoy earlier this year, where his charisma and power were on full display.
Jimin’s Dior social media tweets earned a whopping $17 million in EVM, a metric used to determine the value of a social media post. He was in charge of 54% of Dior’s total revenue during Paris Fashion Week, demonstrating his influence in the fashion industry. Jimin is expected to achieve the same level of success at Tiffany & Co. that he did at Dior.
Apart from his ambassadorial duties, BTS’s Jimin is preparing to launch his solo singing career. His debut album, FACE, will be released on March 24, with a pre-release song on March 17.
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