WeWoreWhat founder Danielle Bernstein was criticized online for promoting her bikini brand to collect money for Ukraine. The influencer recently announced the launch of her new bikini line on Instagram, noting that proceeds would be donated to crisis-affected individuals.
But, online people were unconvinced, feeling that the model was exploiting the tragedy for promotional purposes. The influencer had blogged about the introduction of her swimwear alongside a message expressing her views on the current situation.
The caption emphasized that one can simultaneously serve the world and delight in self-indulgence. The following was included in the post:
“I understand that publishing a photo of yourself in a bikini won’t help anyone, but do you know what will? The proceeds from this swim will benefit an organization on the ground in Ukraine.”
The post’s wording was questioned, causing Bernstein to change the caption. The revised caption stated that the organization was not new to her company. She stated that a portion of each WeWoreWhat launch’s proceeds was donated to various charities.
In addition, the captions mentioned that the company had previously contributed $250,000 to Ukrainian refugees and $5,000 to Global Empowerment.
With the postponed swimsuit debut, the influencer also offered a third payment. She posted a post excerpt and donation link on Instagram, generating an additional $15,000 in donations.
Danielle Bernstein appeared on the Forbes list of 30 under 30
Danielle Bernstein was born in Great Neck, New York, on May 22, 1992. She became one of the most prominent Instagram bloggers, having over 2.8 million followers on her primary account. Her second account has over 90.000 followers, while her brand account has over 220,000.
The influencer was also selected as one of Forbes’ 30 under 30 in the “Art & Style” category.
According to individuals who have worked with Danielle Bernstein, the alumna of the Fashion Institute of New York charges more than $5,000 for a single sponsored shot on her Instagram account.
The influencer may charge anywhere from $15,000 and $20,000 per image for having others photograph her. The relationship between Second Skin Overalls and Bandier earned her $70,000 within the first three hours of its publication. According to networthspot.com, Danielle Bernstein has a net worth of about $17.98 million.
Many on the Internet questioned the influencer’s response to the incident.
The post’s caption failed to convince Internet users, who viewed it as offensive. Many referred to it as an opportunity to make money.
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