Members of the South Korean girl group Fifty Fifty, formed in 2022, are Sio, Saena, Aran, and Keena. The group made their debut with their extended play, The Fifty, in November 2022. They are signed to an indie record label. They were able to reach commercial success thanks to their viral hit song “Cupid.”
Within four months of their debut, the song—which was released in February 2023—shot Fifty Fifty to the top of the UK Singles Chart and the US Billboard Hot 100. They were the first female K-pop group to reach the UK charts’ top ten. In 2023, they became a Warner Records signee.
Did Fifty Fifty Disband?
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The band Fifty Fifty has not broken up. FIFTY FIFTY is suing ATTRAKT, their agency. Following two years of training, Fifty Fifty released its official logo on November 14, 2022, and spread it over all social media platforms to mark the group’s debut. A teaser for the song “Lovin’ Me” was uploaded to their official YouTube channel that same day.
The members’ identities and debut date were made public on November 15th, when the concept shot for their first album was shown. They also took the members’ official pictures for the first time. On the same day, the performance video for “Log In” was also released. “Higher” is the lead song from Fifty Fifty’s debut extended play (EP), The Fifty, which was released on November 18, 2022.
Fifty-Fifty Lawsuit And Copyright Scandal
The K-pop duo Fifty Fifty, who is known for the hit song “Cupid,” filed a lawsuit against Attrakt, their management, lately. The group’s attorney claimed that the agency had broken the terms of the contract. Through their legal counsel, the four members applied on June 19 to the Seoul Central District Court for a temporary ruling that would suspend the terms of their exclusive contracts. The trial is still ongoing as of this writing.
This is a result of ATTRAKT’s actions, which violated the terms of the contract and caused the relationship based on trust to end. Others have started to view the problem differently, yet some people are still doubtful in the absence of formal statements or information. Because the media covers these rumors, more people are aware of the CEO’s possible sacrifices, and supporters and netizens are debating the matter more.
FIFTY FIFTY Faces Massive Criticism
Rumors have surfaced throughout the ongoing legal procedures suggesting that FIFTY FIFTY’s CEO has sold pricey goods to raise money for the group. Many online users have been shocked and disturbed by these purported sacrifices, leading some of them to reconsider their opinions on the case. Following news of the CEO’s potential personal sacrifices, online admirers have expressed empathy and admiration.
Many have supported FIFTY FIFTY, applauding the CEO’s commitment to helping the musicians even though it would have a negative financial effect on their individual lives. A change in perspective on the case has occurred as a result of this new insight, with more and more online users now giving the group’s accusations greater weight. The CEO’s choice to donate the money from the sale of his expensive goods to ATTRACT shows a considerable financial commitment, assuming the allegations are true. The CEO’s confidence in the group’s abilities and dedication to providing ATTRAKT with the tools they need to pursue their musical endeavors are also reflected in the gesture.
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