Logan Paul and KSI declared they were settling their feud at the beginning of this year to collaborate on a sports drink project. They described their joint sports beverage, Prime Hydration, as a direct rival of Body Armor and Gatorade.
When Prime Hydration was originally introduced in the US, it quickly sold out. The team’s sales reached $10 million by March.
Popular chain retailers including Walmart, Kroger, GNC, and the Vitamin Shoppe carried the beverages. However, after reaching $10 million, they were able to sign a contract with Target and all of its 2000+ brick-and-mortar and online locations in America.
Paul and KSI talked about their new partnership and their aspirations to expand to numerous department and drug stores during their Instagram Live.
The beverage was then ultimately made available in the UK in May along with a brand-new flavor called Ice Pop.
In the UK, Prime Hydration was completely sold out in less than five minutes and is currently available in all Asda locations.
Logan Paul Discloses Mr. Beast’s Prime Hydration’s Doubt
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With their sports drink, Paul and KSI are obviously onto something, but as with every business endeavor, many questioned them.
Travis Bot and Dana Fleischmann joined Paul and Mike Majlak, co-hosts of the Impulsive podcast, to discuss business and finance in episode 334, which was broadcast on July 14, 2022.
Paul revealed The sales of Prime, which had just launched, were exploding.
He said how he was surprised to hear MrBeast’s misgivings despite having faith in Prime Hydration.
“Prime had just launched and was growing rapidly when I was with MrBeast in South Africa, and he openly told me he did not think it was going to work at all. I was astonished by that. I guess sometimes that’s just not the case even though it seemed so obvious to me that it would work,” remarked Logan.
Fleischmann argued that MrBeast was correct to believe this because he was aware of thousands of influencers who had failed miserably with their brands. Few Logan Pauls, he said, had their crew to scale their businesses.
Fans Respond to Mr. Beast’s Prime and Doubt
The episode’s viewers posted their comments in the comment area. Many people praised the Impulsive team for inviting speakers with a wealth of expertise and knowledge to share.
One user said, “These podcasts are extremely wonderful, You learn so many new things everything.”
Some viewers also made comparisons between MrBeast’s Feastables, a new chocolate line that the YouTuber recently released, and Paul’s Hydration.
“I purchased 10 bottles of Prime at Walmart, and I believe it was a success. However, because I don’t like Mr. Beast’s Feastables’ items, I have never ordered any of them.
Someone else commented that just because MrBeast was good at marketing and making videos, it didn’t always follow that he would be accurate.
A few viewers also brought up Prime’s current success, pointing out that considering how long Gatorade has been on the market, it probably won’t last long.
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