The publisher of Vogue is suing Drake and 21 Savage because they improperly used the brand name to promote their new album, Her Loss.
The rappers’ promotional campaign, according to Condé Nast, was “entirely” based on the unauthorized use of Vogue trademarks and misrepresentations.
According to the report, the musicians produced a fake copy of the magazine, which they then distributed. The publisher claimed it is seeking at least $4 million (£3.49 million) in a complaint.
Drake and 21 Savage’s legal counsel, Larry Stein, has not yet responded to BBC Newsbeat’s request for comment.
Rappers, according to Condé Nast, falsely claimed to have Anna Wintour, editor-in-chief of Vogue” love,’s and support.”
They claim that because Drake and 21 Savage were incorrectly referred to as “new cover stars,” there was “unmistakable” confusion as a result.
“This is all false. And none of it has Condé Nast’s approval, according to the legal documents.
Rappers’ “flippant disregard” for the publisher’s rights, it continued, “has left it with no choice but to begin this action.”
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The publisher will need to defend itself, according to Thomas Walters, the founder of the advertising agency Billion Dollar Boy, because the Vogue brand means “everything” to the outlet.
People are no longer purchasing magazines because of the constant availability of free journalism, according to Thom.
According to them, Drake and 21 Savage have utilized that brand without making a profit from it.
Thom warns that if they don’t stand up for it in this case, “anyone could start using the Vogue brand.”
Her Loss, which debuted on November 4, has received mixed reviews and generated controversy after one song, Circo Loco, seemed to imply that singer Megan Thee Stallion had lied about being shot.
The album received three stars from the music magazine NME, which described it as an “exciting prospect marred by lazy songwriting” and full of “cheap misogyny.”
The album was referred to as “a misfire” by Rolling Stone, who went even further.
Win-Win Situation?
Condé Nast is requesting at least $4 million in damages, which is triple Drake and 21 Savage’s album and “counterfeit” magazine sales revenue.
Could this benefit Drake and 21 Savage in the long run, though? Thom concurs.
He claims that 21 Savage and Drake will undoubtedly gain from doing this. Most likely more than the sum that the lawsuit is asserting.
“You know that you’re willing to take the risk when you’re a star the caliber of Drake. They would have undoubtedly perceived more upside than downside in this situation.
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