Demi Lovato’s poster was prohibited for being insulting to Christians.
Because it insulted Christians, a billboard showing Demi Lovato sleeping on a bed fashioned like a crucifix while wearing a bondage-style attire was taken down.
Lovato was shown in the poster laying on a large, cushioned crucifix while shackled in a bondage-style attire and on display in several places across London in August.
The singer’s new album’s title, coupled with the accompanying visual, related sexuality to a sacred thing, in the opinion of the advertising watchdog.
According to Polydor Records, it was advertising art, and they did not deem it objectionable. The poster was removed four days later.
Why Was Demi Lovato’s New Album Cover Banned?
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A banner promoting American singer Demi Lovato’s new album in the UK was deemed to be offensive because it compared sexuality to the cross and the crucifixion, according to the advertising watchdog.
The image of Ms. Lovato locked up in a bondage-style outfit and sleeping on a mattress fashioned like a crucifix allegedly generated complaints, according to the Advertising Standards Authority. The singer’s legs were tied to one side, making it simple to draw parallels between her posture and that of Christ on the cross.
It showed the singer dancing around burning crosses while kissing a black Christ-like figure inside a church. Because of her erotica movie, which could only be screened in the early hours, she was banned from the Vatican in 1992.
In addition to the album title, which is a play on a curse word, the ASA found that the poster was likely to be understood as connecting sexuality to the hallowed emblem of the cross and the crucifixion. It was noted that Christians would probably find this offensive to a great extent.
In August 2022, Demi Lovato will release her eighth studio album, which will depict her harrowing journey through mental illness, drug and alcohol abuse, rehab, and recovery.
In December 2021, after willingly serving a stint in treatment, she started writing it. She informed the BBC that the album was a rock one and that she was no longer singing pop songs.
The artist is hardly the first to spark controversy among religious people. Christian groups condemned Madonna’s Like a Prayer video when it was released in 1989, calling it wicked.
The placement of Demi Lovato’s new album was careless
Additionally, complaints regarding the record poster for Demi Lovato being carelessly put up where children may view it were submitted to the ASA.
It was built at six places around London before being torn down on August 23, 2022. The ASA came to the conclusion that the majority of readers would deduce from the album’s name that it made a profanity-related allusion.
The ASA felt that the poster had been carelessly targeted since it was put up where kids were likely to see it and would be likely to offend them seriously and widely.
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The ASA concluded that unless the poster is correctly targeted, it must not be exhibited in the way that was complained of again. It gave Universal Music Operations Ltd the order to take precautions to make sure that no future advertising create significant or widespread outrage.
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