Clint Eastwood was awarded $2 million after accusing a CBD shop of using his name to market their products. The jury ruled in his favor after his complaint said that CBD producers and marketers faked news stories and search results to make it appear as though Eastwood was endorsing their products.
According to the order from last month:
“Two million dollars is a reasonable estimate of the fair market value of Mr. Eastwood’s services in lending his prominent and well-known name to a hidden metatag campaign for products he would not have endorsed in the first place.”
Eastwood sued CBD companies in 2020, alleging he never worked in the cannabis industry. According to the complaint, Norok Innovation devised a scheme to attract customers to a website advertising CBD products using his celebrity.
In contrast, Eastwood did not receive the three million dollars he claimed. According to U.S. District Judge Cormac Carney, the amount sought by Eastwood was not exorbitant in light of the illegal acts of the defendants in abusing and manipulating Plaintiff’s rights for financial advantage.
According to the court, Eastwood had committed to an endorsement deal for a Super Bowl television advertisement in 2012 that highlighted the nation’s economic recovery.
He stated that he took money below his market value because he felt passionate about the message of the commercial.
The fortune of Clint Eastwood
After starring in the western television series Rawhide and the Dollars Trilogy, Clint Eastwood catapulted to stardom. He served as the mayor of Carmel-by-the-Sea, California, for two years.
The 92-year-old old’s worth is around $375 million. As a result of his career in the entertainment industry, he has accumulated a large wealth.
In 1984, he was given $12 million for Any Which Way But Loose and $5 million for City Heat. He earned approximately $7 million in 1993 for his performance in In the Line of Fire. Additionally, Eastwood owns a number of mansions.
He has a 15,000-square-foot home in Carmel-by-the-Sea, a 6,136-square-foot home near Bel Air, and a 1,067-acre ranch in Burney named Rising River Ranch.
Clint also owns a second property near his first Bel Air residence. He has a 1.5-acre beachfront property on Maui and a 5,700-square-foot residence in Sun Valley, Idaho.
The Pebble Beach Golf Links was listed for sale in the late 1990s. Former commissioner of Major League Baseball Peter Ueberroth founded the Clint Eastwood Investment Group. Former United Airlines CEO Richard Ferris has also joined them.
The three invested $20 million in the enterprise and recruited 132 private minority investors, including golf great Arnold Palmer, who gave $10 million for his interest.
Their final bid price was $820 million, which was less than the $1 billion offered by their competitors. Despite this, Lone Cypress authorized the 1999 sale, and the value of the investment has doubled over the past two decades.
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